End User Data Collection Policy

Date: December 2nd, 2025

At WPushN, we value transparency and are committed to responsibly collecting and managing end user data to provide effective web push notification services. This document outlines how we collect, use, and safeguard data from end users who interact with websites integrated with our platform.

How We Collect End User Data

We collect end user data primarily to enable and enhance web push notification functionalities. Our collection methods include:

1. Active Subscription:

   • Data is only collected from end users who actively subscribe to receive push notifications from a website using our services. No data is stored for site visitors who do not subscribe.

2. WPushN JavaScript Snippet:

   • Our JavaScript snippet uses HTTP Cookies and the local browser-based storage environment to track user interactions on the website.

   • These data points help control the opt-in prompt behavior based on user preferences and interactions.

3. Data from Push Notification Features:

   • Information is collected to enable features such as dashboards, user segmentation, custom events, conversion tracking, automatic and manual push notifications.

Purpose of End User Data Collection

We collect and use end user data for:

1. Web Push Notification Enablement:

   • The primary purpose of collecting end user data is to allow you, the website owner, to send updates, notifications, and announcements to your customers.

2. Feature Utilization:

   • Enable functionalities such as user segmentation for targeted notifications.

   • Track and analyze custom events and conversions for better decision-making.

   • Automate or manually trigger push notifications based on your requirements.

3. Service Improvement:

   • Aggregated, meta-level data is used internally to analyze trends and improve our platform and services.

Data Storage and Usage

1. Scope of Data Storage:

   • Data is only stored for end users who have explicitly opted in to receive push notifications.

   • No data is collected or retained for users who do not subscribe.

2. Browser-Based Storage:

   • The WPushN JavaScript snippet uses browser-based storage to remember user actions and interactions on your website. This helps in:

     • Determining whether the user has already seen or dismissed the opt-in prompt.

     • Adhering to user-specified preferences and behavior on the website.

3. Data Protection:

   • We use industry-standard measures to protect data from unauthorized access, alteration, or misuse. End user data is securely stored and managed.

Limitations and Guiding Principles

1. Guiding Principle:

   • Data collection is strictly within the realm of enabling and enhancing web push notification services. This principle defines and restricts our data policies.

2. No Data for Non-Subscribers:

   • We do not store or process data from end users who have not actively subscribed to receive push notifications.

3. Non-Personal Aggregated Use:

   • Occasionally, end user data may be analyzed in an aggregated form to help improve our platform, ensuring no individual end user is identifiable.

Transparency and User Control

1. Opt-In Behavior:

   • End users have full control over their subscription status. They can subscribe or unsubscribe from push notifications at any time.

2. Clear Communication:

   • Website owners are encouraged to communicate how push notification subscriptions work to their users, ensuring transparency and informed consent.

3. Compliance with Regulations:

   • Our data collection practices comply with all applicable data protection regulations to safeguard user rights and privacy.

Contact Us

If you have any questions or concerns regarding our End User Data Collection Policy, please reach out to us via the Contact Us page on our website or email us directly. We are committed to addressing your inquiries promptly.

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